And just when I didn't think I could hate Jim Lites any more than I do, he goes and changes my mind completely. This is pretty gutsy. I don't think a lot of owners would try something like this in Hockey.
This might actually drive people away from hockey! But according to Lites, the web site has experienced an increase in traffic since the billboards went up. He neglected to say whether it was related to ticket sales or hate email.
Either way, I applaud you Dallas Stars. I love the NBA as much as anyone, but they need to learn how to take a joke. I'm sure Emperor Stern isn't very happy about it though.